Bhojwani adds that their “110% sustainable” promise isn’t just marketing: “We aren’t just being sustainable, we’re also giving back to the planet,” she says. “We calculated every environmental impact in our process and published the Life Cycle Assessment on our website, and it helped us come up with meaningful carbon offsets.” So far, they’ve restored 470,000 gallons of fresh water in American rivers and planted more than 2,000 trees.
Clearly the question is no longer whether it’s “possible” to make a luxurious, vegan, and environmentally-conscious shoe; it’s if the rest of the fashion industry will get on board. “I think it’s about awareness and education right now,” Bhojwani says. “But once companies and consumers realize they don’t have to compromise quality [and design] to do the right thing, there will be growth.”
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