Escapism in all forms was also a huge trend for spring 2021, across all categories. I think we can agree that the lack of travel this year has taken its toll, so we are hoping for a surge in vacation dressing once our customers are able to flock to warm destinations again! We saw wonderful vacation-ready pieces at Loewe (basket bags), Gabriela Hearst (tie-dye), the new brand Kenneth Ize, and Versace, whose product took on a literal under-the-sea theme.
Brunello Cucinelli, fall 2020. Photo: Courtesy of Brunello Cucinelli. Which pieces were your customers particularly responding to in 2020? I think there were two different elements. One we expected, and one we were surprised by and then understood. There has been a huge pivot to athleisure. The lockdown came, and everyone was really focused on what they were wearing at home and their interiors. And the second area we saw was a rise of first-time purchases in high value; that was a response to things being closed, so people were buying pieces that they would have tried on in-store.
What’s your prediction for 2021? Joyful dressing! Fortunately, we saw a lot of clothing that sparked joy within the spring 2021 collections, which was very much needed. We are anticipating an influx of dressing up in 2021, as our customers shed their loungewear. Whether it will be exuberant shapes from the likes of Christopher John Rogers or bright shades from brands such as Molly Goddard, Proenza Schouler, and Tove, we are looking forward to clothes that will bring a smile to our face.
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