So, if you’re looking for TikTok zero in the global feta-pasta phenomenon, it’s Smith’s. She first posted the recipe to her blog in 2019. “It was pretty popular,” she says, “but it only really took off at the beginning of quarantine.” Soon enough, it was her most-viewed blog post. So when Smith joined TikTok in January 2021, doing a feta-pasta video was a no-brainer. Within 24 hours, it had a million views. Over the next few days, Smith’s 200 followers turned into 40,000.
Whereas @cookingwithayen credits Jawad, Jawad gives a nod to another food blogger in her caption: MacKenzie Smith, or @grilledcheesesocial. Smith’s version, posted on January 28, has around three million views.
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