Zero’s expansion comes at a complicated time for the green movement in grocery stores particularly. Before the pandemic, supermarkets advocated for customers to bring their own totes. Then amid the fear of transmission, they were begging you not to. Meanwhile, online grocery sales—with all their single-use materials—increased five-fold. Safety trumped sustainability. “I was told personally at the beginning of the pandemic that folks were not going to want our service,” says Strasner.
However, as the pandemic trudges on, attitudes are shifting—people, yes, care about their health, but also realize that there’s a chance that the Coronavirus will be with us for a while. So perhaps Zero is a solution: a service that’s simultaneously low-contact and low environmental impact. “People are spending a lot of time at home, and asking themselves—how am I living, and how do I want to live when we come out of this?” says Strasner. “They’re thinking about their impact.”
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