Thankfully, a wave of designers are prepared to meet the moment. Long distance partners and industrial designers Jazmin Feige and Matias Gonzalez created their side project, Bougie Woogie, a playful home accessories brand that prioritizes functionality, in the midst of the stress and boredom they felt during the pandemic. “This style is not invasive. It’s more about having these organic shapes and really curvy and chubby squiggly shapes that actually calm your spirit,” Feige says.
Most of Bougie Woogie’s customers find them on Instagram, where hashtags like “squiggly,” “wavy,” and “blob” lead users from one whimsical home item to the next. “The world is too serious and our generation relies on playfulness as a form of escapism. I definitely believe color and unconventional shapes in this generation’s space is an extension of this,” said Shontelle Hyslop, creator of mirrors which she sells under the name Lotta Blobs.
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